In fact, a major purpose of the memo was to brainstorm ideas about how to make Google a more friendly environment for women without resorting to explicit sex-based discrimination.
Please ensure that the student numbers from all group members are recorded accurately. Introduction Google was founded in by Larry Page and Sergey Brin and it was the first popular search engine in the world.
They created this search engine so that users can find any website or document on the web based on keyword or exact searches. Google provides free services for their users. Other than the search engine, they can also search books on Google Book Search, news on Google News, videos on Google Video YouTube and maps on Google Maps Google has changed the way people look at and share information.
This has made them a leading search engine on the web and a global technology leader.
Since then, Google has grown to become one of the most recognized brands in the world as well as one of the top Internet destinations. As ofGoogle has employees working in more than 70 offices in more than 40 countries around the globe. Strategic management has many benefits to an organization.
In addition, strategic management gives managers an Google internal environment in allocating resources efficiently.
Moreover, these strategies help give the firm a competitive advantage in the market. Statistics show that, on average, companies using strategic management are more successful. In addition, the report will identify and explain the internal and external environmental analysis of Google.
Literature Review Strategic management is defined as the process by which managers of the firm analyze the internal and external environments for the purpose of formulating strategies and allocating resources to develop a competitive advantage in an industry that allows for the successful achievement of organizational goals.
Strategic management has an impact on initial goals, actions and recourses.
Goals are set by managers to be completed within a certain period of time. Action plans must be clear to the group and they should start working on their targets accordingly. Recourses cannot be managed and allocated without proper understanding of goals and actions.
Strategic decisions are taken by managers to help an organization reach its goals in the short term and long term development and future direction of the company.
There are two processes that help the organization in evaluating their position in the market. SWOT analysis Strengths, weaknesses, opportunities and threats is used to analyze the internal processes and structures of a business.
Its implemented after the external environment PEST analysis are analyzed and clarified. Macro environment are the changes in the industry in regards to political- legal, economic, technological, and social systems.
PEST analysis is used to determine the political, economical, social and technological factors in an external environment of an organization. These factors affect an organizations activities and performances.
Government stability is one of the major aspects in Google's strategy. If the market is stable, governments help businesses and so these businesses advertise more on Google, hence, benefitting Google. In addition, most of the governments do not have identified laws for online information sharing, thus, giving Google the opportunity to manipulate laws.
However, China has created a barrier for Google by adding regulations that forbid Google from operating on their terms. For example, according to UKessays"Chinese Government launched a surveillance system called Golden Shield for monitoring civilian use of Internet. Some of these factors are taxation polices, employment laws and environment protection laws.
Gross domestic products GDP have been on the rise since a very long time.External and Internal Environment of Google External environment PEST analysis is used to determine the political, economic, social and technological factors in an external environment of an organization.
This report analyses the external environment of Google, currently the world’s largest internet search engine, and identifies the main priority issues which are likely to affect the company in .
A software engineer’s page screed against Google’s diversity initiatives is going viral inside the company, being shared on an internal meme network and Google+. Diagnosing a ﬁrm’s internal environment for corporate entrepreneurship Donald F.
Kuratkoa,*, Jeffrey S. Hornsbyb, Jeffrey G. Covina aKelley b School of Business. Snippets is an internal tool at Google that drives productivity at top startups, kills meetings, creates transparency, and powers flat management structure.
Ten things we know to be true We first wrote these “10 things” when Google was just a few years old. From time to time we revisit this list to see if it still holds true.